CLIENT: ONE WAY CONSTRUCTION
Built better.
How do you build a better construction company? It begins with a strong foundation built upon generations of valuable skills, time-honored traditions, and cherished values. Nestled in the breathtaking mountain range of Leavenworth, WA, One Way Construction stands as a family-owned and operated business. In their pursuit of excellence, they sought to update their brand to embody the essence of quality, simplicity, and trust in crafting custom homes. When presented with this opportunity, I eagerly embraced the challenge, fully prepared to deliver exceptional results.
BRAND STRATEGY
LOGO DESIGN
BRANDING
WEB DESIGN
PRINT COLLATERAL
VIDEO PRODUCTION
BRANDING
A unique mark.
One Way Construction has built a reputation for crafting exceptional custom homes in the breathtaking Leavenworth region. As they hold great pride in their local roots amidst the majestic peaks of the Northwest Cascade mountain range, I wholeheartedly embraced these elements. Additionally, drawing inspiration from the elegant geometric patterns of the native tribes who inhabited the area before us further influenced the design process.
WEB DESIGN
Make them take action.
The primary objectives for this website were twofold: to educate users about the exceptional craftsmanship showcased in each home and to provide a seamless contact experience for obtaining a free quote from One Way Construction. Simultaneously, it was crucial to instill a sense of trust and reliability through the website's usability and the treatment of the brand.
1
LARGE HERO SPACE FOR VISUALS
Rather than simply describing their work, the website aimed to immerse users in the beauty of One Way Construction's projects. By incorporating captivating videos that transport users to their job sites, they can witness the skilled craftsmen in action firsthand, filling the screen with stunning visuals that bring the experience to life.
2
VISUAL NAVIGATION
In designing this website, I embraced the concept of a visually guided user experience, where the appearance resembles a simple single-page layout. By strategically limiting the main navigation to jump within the homepage, users can visually explore and decide their next destination, providing an intuitive and engaging journey through the site.
3
SOCIAL PORTFOLIO
Harnessing the power of social media, it becomes paramount to leverage the curated collection of stunning images to showcase One Way's custom homes. By integrating these captivating visuals from social platforms, they can capitalize on the persuasive impact of images to effectively promote and sell their services.
4
CALL TO ACTION
One of the key considerations in this website was determining the primary Call to Action (CTA). In the case of One Way Construction, the pivotal focus was on directing users to easily contact them for a free quote. By strategically emphasizing this CTA throughout the website, it effectively encourages and facilitates user engagement in taking the desired action.
RESULTS
The new brand has been embraced wholeheartedly by both the family behind One Way Construction and their valued customers. While I cannot directly speak to new home sales, I can confidently say that the business is now booming, indicating a significant positive impact resulting from the brand and website transformation.
TAKE AWAYS
Creating a brand is always an exhilarating process, but when that brand elevates a family-owned company to new heights of success, the level of satisfaction reaches unparalleled heights. Witnessing the transformative impact of the brand on their business, and how it propels their growth, brings an immense sense of fulfillment and accomplishment.
