CLIENT: COMPLETE COATINGS
What's in a first-place finish?
Two brothers with a passion for epoxy embarked on a mission to transform old, worn-out concrete floors into modern, livable spaces. When approached by Complete Coating, armed with nothing but a logo and an unwavering dedication to their craft, I eagerly embraced the challenge. Tasked with creating a compelling brand, website, web ads and videos, I knew it was essential to convey their commitment to quality and efficiency. I was ready to create a brand that not only set them apart in the industry but also embodied their unwavering commitment to achieving first-place excellence.
BRAND STRATEGY
BRANDING
WRITING
WEB DESIGN
PRINT COLLATERAL
PHOTOGRAPHY
VIDEO PRODUCTION
VIDEO PRODUCTION
Your 24hr Salesperson
Early on in this project, we recognized that branding and graphic design alone wouldn't suffice. To effectively convey their story, we harnessed the power of video, realizing its ability to communicate faster and more efficiently than text and still imagery alone. Videos act as virtual salespeople, tirelessly working around the clock to engage and captivate audiences, even in your absence.
WEB DESIGN
Develop that sales funnel.
This website had three primary objectives: to educate users about the value of epoxy floors, to position Complete Coatings as the unrivaled choice for high-quality epoxy floor installations, and ultimately, to drive user action by encouraging them to contact Complete Coatings. With these objectives in mind, the website strategically guides users through a sales funnel, delivering informative content, building trust, and motivating them to take the desired action of reaching out to Complete Coatings.
1
LARGE HERO SPACE FOR VISUALS
To truly showcase the excellence of your work, it's essential to go beyond words and immerse users in a visual experience. Fill the screen real estate with captivating videos that allow users to witness firsthand the remarkable craftsmanship and the satisfaction of a first-place finish. Let the power of video transport them and leave a lasting impression of your exceptional workmanship.
2
INFORM
After capturing the user's attention with the captivating beauty of the finished product, it becomes crucial to reinforce why your team is the optimal choice for the job. By emphasizing your expertise, attention to detail, and commitment to customer satisfaction, you instill confidence in potential clients, solidifying the reasons why they should choose your team for their flooring needs.
3
COMMUITY REASSURANCE
While it's valuable to promote your own accomplishments, the true testament to your excellence lies in the words of your past clients. Customer reviews provide powerful validation, speaking louder than self-promotion alone. By showcasing genuine feedback from satisfied customers, you substantiate your claims and establish trust, allowing potential clients to make informed decisions based on the experiences and recommendations of others.
4
CALL TO ACTION
Having a strong and focused Call to Action (CTA) is paramount when it comes to website design. For Complete Coatings, the primary objective was to drive users to take action and contact them for a free quote. By strategically highlighting this CTA throughout the website, it creates a clear pathway for users to engage and initiate the next step, ultimately leading to potential customers reaching out to Complete Coatings.
RESULTS
In a nutshell, business is thriving, and numerous floors have undergone remarkable transformations. It's safe to say that the success and achievements have surpassed expectations, leaving little more to be desired.
TAKE AWAYS
Crafting creative solutions for a service-based brand poses a unique challenge. The effectiveness of the creative work relies heavily on the quality of the client's own work. Fortunately, in this case, the brothers' work product not only matches but even surpasses the branding and online messaging we developed together. It's a fortunate alignment that elevates the overall impact and success of the brand.
