CLIENT: APEX CANNABIS
Stand out in a crowd.
How do you stand out in a crowd of cannabis retail stores? To begin, it is essential to eliminate any overt references to green or hemp leaves from your branding. Instead, focus on developing a premium and welcoming brand that resonates with a broader audience beyond the stereotypical "stoner" archetype. By crafting a unique identity that exudes sophistication and inclusivity, you can set your store apart and attract a diverse clientele seeking an elevated cannabis experience.
BRAND STRATEGY
LOGO DESIGN
BRANDING
WEB DESIGN
PRINT COLLATERAL
BRANDING
Simple, bold, iconic.
Apex Cannabis boldly set out to redefine the cannabis shopping experience, aiming for a touch of sophistication while retaining an unmistakably cool factor that resonated with their fanbase. In crafting their logo, I opted for a sleek triangular shape that cleverly represented both an "A" and a Pacific Northwest tree, embodying their name's essence as "the top or highest part of something." Thus, the iconic and beloved logo was brought to life.
WEB DESIGN
Take them there.
With the branding complete, I eagerly embarked on designing the website, driven by the vision of virtually transporting users to the captivating locations of Apex Cannabis. My goal was to create an immersive experience that would compel viewers to visit these stunning places in person, knowing that once they witnessed it digitally, they would be compelled to experience it firsthand.
1
LARGE HERO SPACE FOR VISUALS
Reiterating the importance of transporting users to Apex Cannabis's exquisite space, it became paramount to showcase their remarkable environment and products. Aiming for maximum impact, I dedicated the screen real estate to stunning photos and captivating videos, creating an immersive visual experience that leaves a lasting impression on visitors.
2
CALLS TO ACTION
Why settle for scrolling when you can captivate users with a compelling slideshow featuring essential visuals, each accompanied by its own call-to-action button? While preferences may vary, grabbing users' attention and enticing them to click before scrolling can be the key to keeping them engaged and invested in your content.
3
PERSISTENT NAVIGATION
Here's a little trade secret: never leave your users wondering where the main menu went. By employing a fixed navigation menu that accompanies them as they scroll, and elegantly transforming into a compact hamburger icon when not in use, the menu remains conveniently accessible in the top right corner at all times. This ensures a seamless and intuitive browsing experience for your users.
4
RESPONSIVE DESIGN
In today's digital landscape, mobile devices and tablets have become the preferred choice for web browsing, surpassing desktop usage. As a result, the implementation of responsive design has become essential, ensuring that websites offer an equally seamless and user-friendly experience on mobile devices as they do on desktop versions. Adapting to this mobile-first mindset is crucial for delivering optimal usability and engagement to a diverse range of users.
RESULTS
Since the project's completion, Apex Cannabis has garnered an abundance of praise and accolades. Celebrated in numerous articles and acclaimed within the cannabis industry, they have been recognized as one of the premier pot shops. Furthermore, their success is evidenced by the recent opening of their third location, further solidifying their position as a leader in the industry.
TAKE AWAYS
The owners' willingness to embrace a brand that transcended the conventional green hemp leaf stereotype was a compelling reason for me to jump on board. However, the true satisfaction comes from witnessing the brand's remarkable success and the positive reception Apex Cannabis has received as a shop, which brings a genuine smile to my face.
